777f Privacy Policy

1 Who We Are

777f is an online casino and sports betting platform accessible at 777f.cam, operated under international gaming regulations. 777f provides real-money casino games, live dealer tables, sports betting markets — including PSL cricket, ICC tournaments, and other sports popular with Pakistani audiences — and related gaming services to players who have registered an account on the platform.

For the purposes of this Privacy Policy, 777f is the data controller responsible for the personal data of registered users. When this policy refers to "777f," "we," "us," or "our," it refers to the 777f platform and its operating entity. When it refers to "you," "your," or "user," it refers to any individual who has registered or is using the 777f platform.

If you have any questions about this Privacy Policy or how 777f processes your personal data, you can contact our support team via live chat on the platform or by email at [email protected].

2 Scope of This Policy

This Privacy Policy applies to all personal data collected and processed by 777f in connection with:

• The registration and management of user accounts on the 777f platform;
• The Know Your Customer (KYC) identity and age verification process;
• The processing of deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, and Mastercard;
• The provision of casino games, live dealer services, and sports betting markets;
• Customer support communications via live chat and email;
• Responsible gaming tool configuration and enforcement;
• Marketing communications sent to users who have opted in to receive them;
• General use of the 777f website including browsing activity and device information collected via cookies and similar technologies.

This policy does not apply to third-party websites or services that may be linked from 777f. 777f is not responsible for the privacy practices of third-party services and recommends that you review the privacy policies of any third-party service you use in connection with your 777f account.

3 Data We Collect

The following table sets out the categories of personal data that 777f collects from and about users of the platform:

4 How We Collect Data

777f collects personal data through the following channels:

4.1 Directly from You

The majority of the personal data we hold is provided directly by you during registration, the KYC verification process, payment transactions, and interactions with customer support. This includes your name, CNIC details, contact information, and the documents you upload for identity verification.

4.2 Automatically During Use

When you access and use the 777f platform, we automatically collect technical and usage data including your IP address, device identifiers, browser information, and navigation behaviour. This data is collected using cookies, web server logs, and similar technologies described in Section 9 of this policy.

4.3 From Payment Service Providers

When you make deposits or withdrawals using JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, or Mastercard, we receive confirmation data from those payment providers including transaction identifiers and payment status updates. We do not store full payment credentials such as complete card numbers — these are handled by the payment service providers under their own security standards.

4.4 From Identity Verification Services

777f may use third-party identity verification service providers to assist with the KYC process. These providers receive the identity documents you submit and return verification outcomes to 777f. The personal data processed by these providers in connection with your 777f verification is governed by contractual data processing agreements that require them to handle your data securely and only for the purpose of completing your verification.

4.5 From Fraud and Security Systems

777f uses automated fraud detection and anti-money laundering (AML) screening systems that may cross-reference account data against external watchlists and databases as required by our compliance obligations. Where a match is found, the account may be flagged for manual review.

5 Legal Basis for Processing

777f processes personal data only where there is a valid legal basis for doing so. The legal bases we rely upon for different processing activities are set out below:

• Contractual Necessity: Processing your identity data, contact data, financial data, and gaming activity data is necessary for us to provide the 777f service to you under our Terms & Conditions. Without this processing, we cannot operate your account or deliver the gaming and betting services you have contracted for.
• Legal Obligation: Processing related to KYC verification, AML screening, responsible gaming compliance, and certain record-keeping is required by our obligations under the international gaming regulations under which 777f is licensed. We have no discretion to opt out of this processing.
• Legitimate Interests: We process technical, usage, and device data on the basis of our legitimate interests in operating a secure platform, preventing fraud, detecting duplicate accounts, improving user experience, and protecting the integrity of our gaming environment. We have assessed these legitimate interests against your privacy rights and determined that the processing is proportionate and does not unduly override your interests.
• Consent: Where we send marketing communications to you, we do so only where you have given explicit consent to receive such communications. You may withdraw your consent to marketing at any time through your account settings or by contacting support.

6 How We Use Your Data

777f uses the personal data we collect for the following specific purposes:

• Account Registration & Management: Creating and maintaining your 777f account, authenticating your logins, and managing account settings and preferences;
• Identity & Age Verification: Verifying that you are who you say you are and that you meet the 21+ age requirement before enabling deposits and wagering;
• Payment Processing: Processing PKR deposits via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, and Mastercard and processing withdrawal requests to your verified payment instruments;
• Gaming Service Delivery: Operating casino games, live dealer tables, and sports betting markets including PSL cricket and international fixtures; recording game outcomes; calculating and crediting winnings;
• Customer Support: Responding to your support queries, resolving disputes, investigating complaints, and providing assistance with account issues;
• Fraud Prevention & Security: Detecting and preventing fraud, account takeover, bonus abuse, cheating, collusion, money laundering, and other prohibited conduct as defined in the Terms & Conditions;
• Responsible Gaming: Monitoring gaming patterns for signs of problem gambling behaviour, enforcing deposit limits and self-exclusion settings, and providing responsible gaming interventions where appropriate;
• Regulatory Compliance: Meeting our obligations under the gaming regulations applicable to our licence, including record-keeping, AML reporting, and audit requirements;
• Platform Improvement: Analysing usage data to improve the 777f platform, identify technical issues, optimise game performance, and enhance the user experience for Pakistani players;
• Marketing Communications: Sending you information about 777f promotions, bonus offers, and new features — but only where you have given your explicit consent to receive such communications.

7 Data Sharing & Disclosure

777f does not sell your personal data to any third party. We share your personal data only in the following circumstances and only to the extent necessary for the specified purpose:

7.1 Payment Service Providers

We share necessary transaction data with JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, and Mastercard to process your deposits and withdrawals. These providers are independent data controllers for the data they hold about you and are subject to their own privacy policies and regulatory obligations.

7.2 Identity Verification Providers

We share identity documents and personal data submitted during KYC with our contracted identity verification service providers. These providers are bound by data processing agreements and are only permitted to use your data for the purpose of completing your 777f identity verification.

7.3 Fraud & AML Detection Services

We may share account and transaction data with specialist fraud detection and anti-money laundering screening services as part of our compliance obligations. These services process data under contractual terms that restrict their use to the compliance purpose for which it is shared.

7.4 Gaming Software Providers

The casino games and sports betting products on the 777f platform are provided by third-party game developers and software suppliers. These providers may receive session data and technical data as part of delivering the game service. They do not receive your identity or financial data beyond what is technically necessary for game operation.

7.5 Legal and Regulatory Disclosure

777f may disclose personal data to regulatory authorities, law enforcement agencies, or courts where we are required to do so by applicable law, by a valid legal order, or as part of our obligations under our gaming licence. We will make reasonable efforts to notify you of any such disclosure where we are legally permitted to do so.

7.6 Business Transfers

In the event of a merger, acquisition, or sale of all or part of 777f's business, personal data held by 777f may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and the privacy practices that will apply following the transfer.

8 Payment Data & PKR Transactions

Given that 777f is a PKR-native platform serving Pakistani players, payment data handling deserves specific attention in this policy.

When you deposit or withdraw funds using JazzCash or EasyPaisa, 777f receives the transaction confirmation and your registered mobile wallet number. 777f does not store your JazzCash or EasyPaisa PIN or password at any point — these credentials are handled entirely by the respective wallet provider and are never transmitted to or through 777f servers.

When you deposit using a bank transfer from HBL, UBL, or Meezan Bank, 777f receives your bank account number and the transaction reference for the purpose of matching your deposit to your account. This information is retained as part of your account's transaction record for the period set out in Section 10.

Card payment data (Visa and Mastercard) is processed through PCI-DSS compliant payment gateways. 777f does not store full card numbers on its own systems. Only the last four digits of a card, its expiry date, and a tokenised reference are retained in your account records to allow you to recognise which card was used for a transaction.

All financial transaction records are subject to the anti-money laundering record-keeping requirements of our gaming licence and are retained for the periods specified in Section 10, regardless of whether your account is subsequently closed.

9 Cookies & Tracking Technologies

The 777f platform uses cookies and similar tracking technologies to deliver and improve the service, maintain your authenticated session, and analyse usage patterns. The following categories of cookies are used on the 777f platform:

9.1 Strictly Necessary Cookies

These cookies are essential for the 777f platform to function. They maintain your login session, remember your account preferences, ensure secure authenticated communication between your browser and our servers, and enable core gaming functionality. These cookies cannot be disabled without breaking the platform's core functionality. No consent is required for strictly necessary cookies.

9.2 Functional Cookies

These cookies enable enhanced functionality including remembering your preferred language, display settings, and game lobby preferences. They improve your experience by reducing the need to reconfigure settings on each visit. Functional cookies may be disabled, but doing so may affect the quality of your experience on the platform.

9.3 Analytical Cookies

These cookies collect anonymised data about how users navigate and use the 777f platform. This data helps us identify technical issues, understand which features are most useful to Pakistani players, and prioritise platform improvements. Analytical cookies are enabled only where you have provided consent through the cookie preference tool on the platform.

9.4 Security Cookies

Certain cookies are used specifically for fraud detection and security purposes, including identifying suspicious session patterns, detecting unusual login locations, and supporting our multi-device fraud detection systems. These cookies are necessary for the security of the platform and cannot be disabled independently of the strictly necessary cookie category.

10 Data Retention

777f retains personal data for the minimum period necessary to fulfil the purpose for which it was collected, to comply with our legal and regulatory obligations, and to defend against potential legal claims. The following retention periods apply:

At the end of the applicable retention period, personal data is either securely deleted from 777f systems or anonymised such that it can no longer be associated with any individual. Anonymised data may be retained indefinitely for analytical and statistical purposes.

11 Data Security

777f implements a layered approach to data security that is designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. The key security measures in place include:

• Transport Encryption: All data transmitted between your device and 777f servers is encrypted using TLS 1.2 or higher. This applies to account data, payment data, KYC document uploads, and all API communications;
• Encryption at Rest: Sensitive personal data and financial records stored on 777f servers are encrypted at rest using industry-standard encryption algorithms;
• Access Controls: Access to personal data within 777f is restricted to staff and systems that have a documented operational need. Access is controlled via role-based permissions and multi-factor authentication for administrative systems;
• KYC Document Security: Identity documents uploaded for KYC verification are stored in a dedicated secure document repository with enhanced access restrictions separate from general account data systems;
• Fraud Monitoring: Automated systems continuously monitor account activity for indicators of compromise, unusual access patterns, and suspicious behaviour that may indicate unauthorised account access;
• Penetration Testing: The 777f platform undergoes regular security assessments including penetration testing to identify and remediate vulnerabilities before they can be exploited;
• Incident Response: 777f maintains a documented data breach response procedure. In the event of a data breach that poses a risk to your rights and interests, you will be notified without undue delay in accordance with applicable notification requirements.

While 777f takes all reasonable technical and organisational measures to protect your data, no online platform can guarantee absolute security. You play an important role in keeping your account secure by using a strong, unique password, enabling two-factor authentication, and never sharing your login credentials with anyone. 777f will never ask you for your password.

12 Your Rights

As a 777f user, you have the following rights in relation to your personal data. To exercise any of these rights, contact 777f support via live chat or email at [email protected]. We will respond to all valid requests within 30 days of receipt. We may need to verify your identity before processing a data rights request.

Please note that certain rights are subject to limitations. For example, the right to erasure cannot override our regulatory obligation to retain KYC and financial records for the periods set out in Section 10. Where we are unable to fully comply with a data rights request due to a legal obligation, we will explain the reason clearly in our response.

13 Children & Minors

777f is strictly an adult platform. We do not knowingly collect personal data from individuals under the age of 21. Our mandatory KYC verification process is specifically designed to identify and reject registrations from individuals who do not meet the 21+ age requirement.

If 777f discovers that personal data has been collected from a person under the age of 21, the associated account will be immediately closed, all gaming activity will be voided, all deposits will be returned, and the personal data will be deleted in accordance with our underage registration handling procedure — except where retention is required to document and report the incident in compliance with our regulatory obligations.

If you are a parent or guardian and have reason to believe that your child has registered on the 777f platform, please contact us immediately via live chat or at [email protected]. We take underage access very seriously and will act promptly on any such report.

14 Responsible Gaming & Data

777f uses personal data — including gaming activity records, session data, deposit patterns, and the use of responsible gaming tools — to support the operation of its player protection programme. Specifically:

• Gaming activity and financial data is analysed using automated responsible gaming monitoring systems to identify patterns that may indicate problem gambling behaviour, such as rapidly increasing deposit amounts, extended uninterrupted gaming sessions, or behaviour that is inconsistent with recreational play;
• Where the monitoring system identifies a player who may be at risk, a responsible gaming intervention may be triggered, which can include a welfare communication from the support team or a temporary account review;
• Self-exclusion data is retained and actively used to prevent excluded users from opening new accounts on the 777f platform. This use of data is in your interest and is required by responsible gaming regulatory standards;
• Responsible gaming tool settings — including deposit limits, session time limits, and cooling-off periods — are stored as part of your account data and are enforced in real time across all your 777f sessions.

For more detailed information about the responsible gaming tools available on the 777f platform and how to activate them, please visit the Responsible Gaming page.

15 Policy Updates

777f may update this Privacy Policy from time to time to reflect changes in our data practices, regulatory requirements, or the services we offer. The "Last Reviewed" date at the top of this document will be updated whenever a material change is made.

For material changes that affect how we process your personal data, 777f will notify registered users via the contact details associated with their account before the changes take effect. For minor or clarificatory changes, the updated policy will simply be published at 777f.cam/privacy-policy and the effective date updated accordingly.

We encourage you to review this Privacy Policy periodically to stay informed about how 777f is protecting your data. Continued use of the 777f platform following the publication of an updated Privacy Policy constitutes your acceptance of the updated terms.

16 Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, have a concern about how 777f has handled your personal data, or wish to make a complaint about our data practices, please contact us through the following channels:

• Live Chat: Available 24 hours a day, 7 days a week via the 777f platform — fastest response for urgent data concerns;
• Email: [email protected] — include "Privacy" in the subject line to ensure your message is routed directly to the relevant team. Typical response time: within 24 hours;
• Website: 777f.cam

777f is committed to resolving all privacy concerns promptly and transparently. If you submit a complaint and are not satisfied with our response, you have the right to escalate your complaint to the regulatory authority responsible for overseeing our gaming licence, whose contact details are available in the licence documentation accessible on the platform.